JNR CHOI

JNR CHOI, a British-born artist with Gambian roots, has established an exceptional presence in the music industry, taking a pathway through the world of high fashion before amplifying his voice as a groundbreaking musician. With a career that once centered around dazzling the runways for elite fashion labels like Givenchy and Moncler, JNR CHOI has intuitively woven that sense of style and bold expression into his music, making a distinctive mark with his unique blend of genres.

Known for his striking transition from being one of London’s top fashion models to taking center stage as an influential music artist, JNR CHOI has mastered the art of captivating audiences—not just visually but sonically. Breaking into the music scene in 2016 with his debut track “MOVES,” he has continuously evolved, experimenting with drill, grime, Afrobeats, reggae, pop, and alternative music. This fluidity in musical styles demonstrates his versatile artistry and unwavering commitment to pushing creative boundaries.

The year 2021 marked a turning point in JNR CHOI's career with the release of his track “TO THE MOON.” The ethereal drill masterpiece skyrocketed in popularity, amassing over 272.3 million streams on Spotify alone and swiftly garnering a global fanbase. His innovative sound, combined with the track’s hauntingly beautiful production, caught the attention of the music industry and listeners worldwide, earning it a coveted gold certification.

“TO THE MOON” proved to be a cultural phenomenon, earning remixes from international powerhouses including Gunna, G Herbo, and Fivio Foreign, as well as UK sensations Russ Millions and M24. These collaborations propelled the single to achieve more than half-a-billion streams across platforms, securing a spot in the Top 35 of the Billboard Hot 100 and leading the charts at #1 on both the Rhythmic and Rap Charts. This success has not only elevated JNR CHOI's status in the music world but also underscored his potential as a vanguard in the industry.

Beyond his hit single, JNR CHOI's total streams exceed 330.3 million on Spotify, illustrating the breadth and depth of his musical influence. His discography, including tracks like “BELVEDERE” and “REALITY,” alongside his 2021 independent project SS21, highlights his lyrical sophistication and prowess in crafting compelling musical narratives. This artistic versatility is a testament to his evolving sound and global appeal.

Now aligned with Epic Records, JNR CHOI continues to redefine genre boundaries and carve out a niche for himself in the music realm. With his demonstrated skill in melding fashion with aural aesthetics, along with a proven track record of resonant hits, JNR CHOI isn't just creating music; he's shaping an immersive experience that transcends auditory limits. As he moves forward in his career, the music industry eagerly anticipates what this model-turned-musician will innovate next, ensuring his soundscape will be anything but predictable, resonating with a global audience and redefining what it means to be an artist in today’s culturally interconnected world.