Joey Valence & Brae

Joey Valence & Brae are a dynamic duo breathlessly revitalizing the brash energy of early 2000s hip-hop and electronica with a modern twist. Emerging with zeal and humor, their presence on the music scene is as unapologetically bold as their sonic aesthetics. More than just musicians, they are a movement, merging old-school influences with contemporary flair, resulting in a sound that's both nostalgic and fiercely original.

Their standout track, "PUNK TACTICS," released in 2022, epitomizes their style: fast-paced, punchy, and aggressively catchy. It’s a whirlwind of throwback vibes meshed with crisp, contemporary production techniques that have captured the attention of listeners worldwide. The track has rocketed to success with more than 87 million streams on Spotify, helping the pair break into mainstream recognition. The explosive beats and rapid-fire lyrical delivery are testaments to their ability to harness the chaotic energy of punk and hip-hop, creating something that’s at once anarchic and addictively listenable.

Though their Spotify bio may humorously read “Who tf reads Spotify bios,” this line perfectly encapsulates their irreverent approach to the music industry. They don’t conform to typical industry standards or take themselves too seriously, preferring instead to focus on crafting tracks that break boundaries and command attention. Their digital presence, much like their music, blends a sense of humor with a hint of defiance, resonating particularly with a young audience tired of the polished personas often projected by artists today.

The impact of Joey Valence & Brae extends beyond just numbers. Their sound is a throwback to the age of baggy jeans and boomboxes, yet it speaks to current trends in music production and pop culture. They pull heavily from the realms of 90s and early 2000s icons, embedding samples and soundbites that listeners might recognize, or that evoke a specific time in musical history. Yet, the context they provide these sounds in—a digital, hyper-connected world—allows those nostalgic elements to take on new life.

Their music journey as told through their streaming success shows a trajectory of rapid growth. With over 100 million streams on Spotify, each release builds substantially on the last, bringing more listeners into their fold. Their tracks are characterized by a consistent, high-energy beat, catchy hooks, and clever rhymes. The interplay of Joey Valance's rapping with Brae's production forms the backbone of their unique sound, making each track instantly recognizable.

Joey Valence & Brae also demonstrate their skills through engaging live performances and a strong online presence, communicating directly with their fans through social media platforms. Their approachability and genuine interaction with followers exemplify how modern artists can leverage digital tools not just for promotion, but for creating a sense of community around their music.

In essence, Joey Valence & Brae are not just musicians; they are pioneers of a modern retro wave, seamlessly blending eras and styles to create music that feels both comfortingly familiar and excitingly new. As they continue to develop and release new music, the industry watches eagerly, anticipating how these innovative artists will next leave their mark on the soundscape of contemporary music. With "PUNK TACTICS" setting a high bar, the potential for their future projects remains boundless.