Paky

Vincenzo Mattera, artistically known as Paky, has firmly established himself in the vibrant Italian rap scene since his emergence in 2018. Born in 1999 in Naples, a city rich in culture and history, Paky relocated to the fashion and economic hub of Milan at the tender age of ten. This move would later influence his musical style, blending the gritty narratives of Neapolitan life with the sleek, urban vibes of Milan.

Paky's musical journey took a significant turn when he began releasing music videos in February 2018. His debut video, “Tutti i miei phrà,” marked the beginning of his ascent in the Italian music industry. However, it was his track "Rozzi," released in 2019, that catapulted him to stardom. This track, characterized by its catchy hook and Paky's distinctive flow, not only resonated with a wide audience but also showcased his potential as a leading figure in rap. Within three weeks of its release on Spotify, "Rozzi" surged into the Top 50 on the Italy Chart, ultimately amassing over 70 million streams and becoming the most popular track of his career.

Paky didn't stop there; he continued to build on his success by releasing three more singles with significant impact. The collaboration “Tuta Black” with Shiva blends catchy rhythms with street-savvy lyrical prowess, demonstrating Paky's ability to adapt and shine alongside other artists. His subsequent singles, “Non Scherzare” and “Boss,” further proved his consistency and ability to appeal to the masses. Notably, “Boss” achieved the 4th position in the Spotify 200 Italy Chart shortly after its release, underscoring Paky's growing influence in the music scene.

Beyond the numbers, Paky's music often delves into themes of ambition, street life, and personal growth, mirroring his journey from the streets of Naples to the bustling life in Milan. His style combines traditional hip-hop elements with a distinctly Italian touch, filled with local slang and references that resonate deeply with his audience. This authenticity is perhaps what makes Paky so relatable and beloved among his fans.

As Paky's career progresses, his evolution from a regional artist to a national music icon becomes increasingly apparent. With over 997 million streams on Spotify to date, his reach and impact continue to grow, drawing in listeners from across Italy and beyond. His collaboration with the agency Cantera has also been pivotal in shaping his professional path, helping him to navigate the complexities of the music industry while amplifying his unique voice and vision.

As he moves forward, the music industry and his fans alike are eager to see how Paky will continue to innovate and inspire. Whether he’s dropping another banger that climbs the charts or collaborating with other artists, Paky remains a compelling figure in the landscape of Italian music, continually pushing the boundaries and defining the sound of a new generation. His story is one of adaptation, resilience, and unabated creativity—a beacon for aspiring artists everywhere.